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Susan
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Susan · Bakeries & caterers

Flour on your hands, orders in your inbox.

Custom-cake enquiries arrive with a dozen questions, flavours, sizes, dietary needs, dates, and every slow reply is a birthday lost to another bakery. Susan gathers the whole order conversationally and hands you a complete brief, while big catering jobs go straight to your phone.

Sound familiar?

Baking ≠ typing

Your hands are literally in the dough during the hours customers message most.

Order details scattered

Date, servings, flavour, allergies, pickup or delivery, collected over 15 messages, easy to miss one.

Big orders need YOU

A wedding or corporate enquiry deserves the owner, but only if you see it in time.

What Susan does for your bakery

Answered, captured, booked, while you work

  • Collects complete custom orders: occasion, date, servings, flavours, budget
  • Quotes standard items and lead times from your menu and price list
  • Escalates weddings and large catering jobs to you instantly with full context
  • Answers "are you open?", allergens and pickup questions around the clock
Get Started Free
Do you make custom birthday cakes? Need one for Saturday, chocolate, ~15 people
We do! A chocolate celebration cake for 15 is $70–90 depending on decoration, and Saturday is doable if we confirm by Thursday. Any theme in mind? I'll pass the details to our baker. - Sweet Crumb
Frequently Asked Questions

Everything You Need to Know About Susan for Bakeries & caterers

How does Susan AI work for Bakeries & caterers?

Susan connects directly to your primary business WhatsApp line and email. She auto-replies to incoming customer inquiries 24/7, quotes accurate prices from your approved price list, collects photos and booking preferences, updates Google Calendar, and chases unpaid invoices in Xero.

How much does Susan AI cost for a bakery?

Susan is a 100% free tool to start. You can handle client communication and job processing 24/7 with zero credit card required, zero setup fees, and no hidden monthly retainers.

Can I control what Susan AI says to my clients?

Absolutely. You can choose full autonomy, draft-approval mode, or hybrid mode. You can set custom price lists, emergency escalation rules, and business facts, ensuring zero hallucinations.

How it works

Live in under 10 minutes

No developers, no lengthy onboarding, no agency. Just WhatsApp and ten minutes of your time.

01

Connect your WhatsApp

Scan a QR code — the same way WhatsApp Web works. No new number, no technical setup. Takes under 2 minutes.

02

Teach Susan your business

Chat with her, share your website, or upload a document. She absorbs your prices, services, tone, and FAQs instantly.

03

Susan goes live

She starts handling enquiries, booking appointments, and capturing leads straight away. You get an alert for anything that needs you.

Your AI assistant is
one message away.

Join thousands of UK small business owners running on Susan. Free forever. Live in minutes.

No credit card · No setup fee · Cancel whenever (there's nothing to cancel)