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Susan
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Susan · Plumbers & electricians

You're under a sink. The next job is messaging you.

Every missed enquiry is a job your competitor got. Susan answers while you're on the tools, confirms your service area, quotes the call-out fee, collects the address and photos of the fault, and has the lead qualified before you've washed your hands.

Sound familiar?

On the tools all day

You physically can't answer WhatsApp mid-job, but emergencies won't wait for you to finish.

Unqualified enquiries

Half the messages are missing the address, the problem, or whether it's urgent. Back-and-forth eats your evening.

Emergency jobs go elsewhere

A burst pipe at 9pm messages three plumbers and hires whoever answers first.

What Susan does for your trade business

Answered, captured, booked, while you work

  • Confirms your service area and quotes call-out fees from your rate card
  • Collects the full job: what, where, when, urgency, logged as one complete lead
  • Handles "are you available today?" instantly, day or night
  • Escalates big or complex jobs straight to your phone with the full context
Get Started Free
Boiler's leaking through the ceiling, can someone come today?? SW4
Sorry to hear that, yes, SW4 is in our area. Emergency call-out is $95 and we can be with you between 4–6pm today. Can I take your name and exact address so I can get you booked in? - Team Apex Plumbing
Frequently Asked Questions

Everything You Need to Know About Susan for Plumbers & electricians

How does Susan AI work for Plumbers & electricians?

Susan connects directly to your primary business WhatsApp line and email. She auto-replies to incoming customer inquiries 24/7, quotes accurate prices from your approved price list, collects photos and booking preferences, updates Google Calendar, and chases unpaid invoices in Xero.

How much does Susan AI cost for a trade business?

Susan is a 100% free tool to start. You can handle client communication and job processing 24/7 with zero credit card required, zero setup fees, and no hidden monthly retainers.

Can I control what Susan AI says to my clients?

Absolutely. You can choose full autonomy, draft-approval mode, or hybrid mode. You can set custom price lists, emergency escalation rules, and business facts, ensuring zero hallucinations.

How it works

Live in under 10 minutes

No developers, no lengthy onboarding, no agency. Just WhatsApp and ten minutes of your time.

01

Connect your WhatsApp

Scan a QR code — the same way WhatsApp Web works. No new number, no technical setup. Takes under 2 minutes.

02

Teach Susan your business

Chat with her, share your website, or upload a document. She absorbs your prices, services, tone, and FAQs instantly.

03

Susan goes live

She starts handling enquiries, booking appointments, and capturing leads straight away. You get an alert for anything that needs you.

Your AI assistant is
one message away.

Join thousands of UK small business owners running on Susan. Free forever. Live in minutes.

No credit card · No setup fee · Cancel whenever (there's nothing to cancel)